DocumentCode :
1824764
Title :
Corporate myopia, forecast precision, and production planning
Author :
Li, Zhaolin
Author_Institution :
Discipline of Oper. Manage. & Econ., Univ. of Sydney, Sydney, NSW, Australia
fYear :
2010
fDate :
7-10 Dec. 2010
Firstpage :
1194
Lastpage :
1198
Abstract :
This paper establishes linkages among corporate myopia, demand forecast, marketing efforts, and production planning. It shows that the option of discretionary disclosures and managerial myopia do not necessarily distort the operational activities such as marketing campaign and production, but do induce less investments in forecast precision than a benchmark does.
Keywords :
demand forecasting; marketing; strategic planning; corporate myopia; demand forecasting precision; marketing efforts; production planning; Biological system modeling; Demand Forecast; Disclosures; Newsvendor;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
Conference_Location :
Macao
ISSN :
2157-3611
Print_ISBN :
978-1-4244-8501-7
Electronic_ISBN :
2157-3611
Type :
conf
DOI :
10.1109/IEEM.2010.5674347
Filename :
5674347
Link To Document :
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