Title :
Corporate myopia, forecast precision, and production planning
Author_Institution :
Discipline of Oper. Manage. & Econ., Univ. of Sydney, Sydney, NSW, Australia
Abstract :
This paper establishes linkages among corporate myopia, demand forecast, marketing efforts, and production planning. It shows that the option of discretionary disclosures and managerial myopia do not necessarily distort the operational activities such as marketing campaign and production, but do induce less investments in forecast precision than a benchmark does.
Keywords :
demand forecasting; marketing; strategic planning; corporate myopia; demand forecasting precision; marketing efforts; production planning; Biological system modeling; Demand Forecast; Disclosures; Newsvendor;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
Conference_Location :
Macao
Print_ISBN :
978-1-4244-8501-7
Electronic_ISBN :
2157-3611
DOI :
10.1109/IEEM.2010.5674347