• DocumentCode
    1824764
  • Title

    Corporate myopia, forecast precision, and production planning

  • Author

    Li, Zhaolin

  • Author_Institution
    Discipline of Oper. Manage. & Econ., Univ. of Sydney, Sydney, NSW, Australia
  • fYear
    2010
  • fDate
    7-10 Dec. 2010
  • Firstpage
    1194
  • Lastpage
    1198
  • Abstract
    This paper establishes linkages among corporate myopia, demand forecast, marketing efforts, and production planning. It shows that the option of discretionary disclosures and managerial myopia do not necessarily distort the operational activities such as marketing campaign and production, but do induce less investments in forecast precision than a benchmark does.
  • Keywords
    demand forecasting; marketing; strategic planning; corporate myopia; demand forecasting precision; marketing efforts; production planning; Biological system modeling; Demand Forecast; Disclosures; Newsvendor;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
  • Conference_Location
    Macao
  • ISSN
    2157-3611
  • Print_ISBN
    978-1-4244-8501-7
  • Electronic_ISBN
    2157-3611
  • Type

    conf

  • DOI
    10.1109/IEEM.2010.5674347
  • Filename
    5674347
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1824764