Title :
Construction and application of cross-selling model of retail bank in China
Author :
Lv, Wei ; Chen, Jie
Author_Institution :
Shanghai Jiao Tong Univ., China
Abstract :
As the opening of retail banks and severe competition among them in China, construction and management of cross-selling model based on data mining in retail banks have been placed increasing emphases on. What we have tried to expound in this paper is how to identify opportunities of cross selling with application of data mining in retail banks in the light of practical case.
Keywords :
bank data processing; data mining; China; cross-selling model; data mining; retail bank; Application software; Companies; Data analysis; Data mining; Data warehouses; Information analysis; Marketing and sales; Marketing management; Navigation; Predictive models;
Conference_Titel :
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN :
0-7803-8971-9
DOI :
10.1109/ICSSSM.2005.1499447
