Impact of privacy and security on users´ trust in ubiquitous commerce

This paper investigates the factors that influencing the adoption of ubiquitous commerce (u-commerce) focusing on users´ trust in privacy and security. Specifically, a framework is developed to show the interrelationships among users´ trust, privacy and security on the adoption of u-commerce. The precedent factors that affecting privacy and security are also analyzed, including technology familiarity, social presence, and legislation and policy. A survey method is developed in order to quantitatively measure these factors. A pilot study shows that the majority of these measurements are important to the adoption of ubiquitous commerce. The results will be beneficial to managers and ubiquitous commerce developers when make decisions on the development of the system; and thereby, accelerate the adoption of ubiquitous commerce.