International technology marketing

Author

Sheppard, Harry R.

Author_Institution

Sheppard International Inc., Hermitage, PA, USA

fYear

1991

fDate

7-10 Oct 1991

Firstpage

1

Lastpage

4

Abstract

The marketing of technology-based products is addressed. It is shown that there is a great need for the US to improve its international marketing methods if for no other reason than to help the significant trade imbalance. In order to successfully market high-tech US products around the world, many techniques have been used, including joint ventures with compatible overseas manufacturers, establishing marketing organizations in fertile overseas areas, enlisting the aid of overseas agents and distributors, and creating overseas manufacturing entities for world-class products. The sale of US technology has been accomplished primarily by licensing

Keywords

electronic equipment manufacture; marketing; distributors; international marketing methods; licensing; marketing; overseas agents; overseas areas; overseas manufacturing entities; technology-based products; trade imbalance; Chemical technology; Cost function; Explosions; Industrial training; International trade; Licenses; Machinery; Manufacturing; Solid state circuits; Storms;

fLanguage

English

Publisher

ieee

Conference_Titel

Electrical Electronics Insulation Conference, 1991. Boston '91 EEIC/ICWA Exposition., Proceedings of the 20th

Conference_Location

Boston, MA

Print_ISBN

0-7803-0018-1

Type

conf

DOI

10.1109/EEIC.1991.162558

Filename

162558