Title :
Supply chain competition model with customer preference: A theoretical perspective
Author :
Jie, Guo ; Zhang Ding
Author_Institution :
Manage. Sch., Min Zu Univ. of China, Beijing, China
Abstract :
This paper proposes a mathematical model for supply chain versus supply chain competition with customer preference. The model is based on stochastic user equilibrium and spatial price equilibrium theory with customer choice preference given by Logit model. We present a numerical example for illustrative purpose and provide conclusion remarks.
Keywords :
consumer behaviour; customer satisfaction; pricing; stochastic processes; supply chain management; customer choice preference; logit model; spatial price equilibrium theory; stochastic user equilibrium theory; supply chain competition model; Analytical models; Computational modeling; Mathematical model; Numerical models; Stochastic processes; Supply chains; Transportation; customer choice preference; stochastic user equilibrium; supply chain versus supply chain;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5914447
