Title :
Clustering of web users using session-based similarity measures
Author :
Xiao, Jitian ; Zhang, Yanchun
Author_Institution :
Sch. of Comput. & Inf. Sci., Edith Cowan Univ., Mount Lawley, WA, Australia
Abstract :
One important research topic in web usage mining is the clustering of web users based on their common properties. Informative knowledge obtained from web user clusters were used for many applications, such as the prefetching of pages between web clients and proxies. This paper presents an approach for measuring similarity of interests among web users from their past access behaviors. The similarity measures are based on the user sessions extracted from the user´s access logs. A multi-level scheme for clustering a large number of web users is proposed, as an extension to the method proposed in our previous work (2001). Experiments were conducted and the results obtained show that our clustering method is capable of clustering web users with similar interests
Keywords :
Internet; data mining; pattern clustering; user interface management systems; clustering; matrix algebra; similarity measures; user sessions; web usage mining; Australia; Clustering methods; Costs; Data mining; Demography; Internet; Navigation; Telecommunication traffic; Tellurium; Web pages;
Conference_Titel :
Computer Networks and Mobile Computing, 2001. Proceedings. 2001 International Conference on
Conference_Location :
Los Alamitos, CA
Print_ISBN :
0-7695-1381-6
DOI :
10.1109/ICCNMC.2001.962600