Quality function deployment of cement industry in Pakistan

This paper aims to provide the quality function deployment of the cement industry of Pakistan. The data was primarily collected from the customers, competitors and company´s higher authorities through a questionnaire. For this purpose, different industrial sites all across Pakistan were visited. The result showed that Fauji Cement Company Limited (FCCL) has an esteemed place in the cement industry of Pakistan with some room for improvement in the private sector. The data collected showed that customers require good quality and strength with nominal prices. This analysis signifies what different customers want and also what they look for in any cement industry.