DocumentCode
1832177
Title
Mathematical model of theory on the diffusion of ideas in TV media area
Author
Guanglei, Sun ; Xiaofeng, Ju
Author_Institution
Manage. Sch., Harbin Inst. of Technol., Harbin, China
Volume
5
fYear
2011
fDate
13-15 May 2011
Firstpage
295
Lastpage
297
Abstract
Based on the actual situation, the mathematical model of the diffusion of ideas in TV media area is founded, and the effective factor such as media drumbeating, public praise, culture background, drumbeating fund, and media competition are described. The demonstration according to the statistical data shows that this model can image the bascal trend of the phenomenon of the diffusion of ideas in TV media, and has important theoretical and practical price.
Keywords
innovation management; mathematical analysis; technological forecasting; television; TV media area; culture background; diffusion of ideas; drumbeating fund; mathematical model; media competition; media drumbeating; public praise; Cultural differences; Data models; Industries; Mathematical model; Media; TV; Technological innovation; Diffusion of ideas; Market share; TV media;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5914480
Filename
5914480
Link To Document