Title :
Robust management for equilibrium stabilization in two-firms advertising game
Author_Institution :
Mech. Dept., Nat. Chung Cheng Univ., Chia, Taiwan
Abstract :
This brief paper presents an application of multiple-Hamiltonian synthesis to find a robust equilibrium in a two-player advertise game. Here, LPV μ-synthesis is served for robust control of the local dynamics at Nash equilibrium of advertising game. In the synthesis, every player is assigned with a different Hamiltonian. Compare with single-Hamiltonian approach, this synthesis involves less conservatism in specification and reveals more interaction among players.
Keywords :
advertising; control system synthesis; differential games; robust control; LPV μ-synthesis; Nash equilibrium; differential game; linear parameter varying control; multiple-Hamiltonian synthesis; robust control; robust equilibrium; two-firms advertising game; Advertising; Control system synthesis; Feedback; Lagrangian functions; Linear matrix inequalities; Nash equilibrium; Optimal control; Robust control; Robustness; Uncertainty;
Conference_Titel :
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN :
0-7803-8971-9
DOI :
10.1109/ICSSSM.2005.1499567