Quantitative evaluation of e-commercial Web sites of foreign trade enterprises in Chongqing

Despite the rapid growth of electronic commerce in recent years in China few studies have been published to assess the efficacy of current governmental Web sites. In this paper, a detailed and original assessment index is suggested to measure the Web sites of Chongqing foreign trade enterprises focuses on three categories: site content, functional service and construct quality. The suggested methodology is equally valuable for analyzing commercial, educational and non-profit making organizations. The scoring mechanism is explained by using the analytic hierarchy process (AHP). The result indicates that the development of foreign trade enterprise Web site is in a nascent stage as a whole. Finally, a series of implications of this study are presented.