Research on the Mechanism of Internet Public Opinion Risk Evolution and Management for Chinese State-Owned Enterprise

This paper aims at clarifying factors that played a role in the formation of public opinion risk towards state-owned enterprise in China. The paper especially focuses on the mechanism of the public opinion risk evolution in Chinese state-owned enterprise. It thereby intends to draw principles from the analysis of the factors, causality relations and control methods. The System Dynamic Theory is applied to analyze the system of public opinion risk development for Chinese state-owned enterprise. Firstly, the paper briefly describes the background and studies the status of public opinion risks. Then it defines the boundary of the research and kicks off from the system causality analysis of the public opinion risk evolution of state-owned enterprise in China. The System Dynamic Model is constructed to simulate the interaction mechanism and the evolution rules of Chinese state-owned enterprise public opinion risk. Finally, the strategy of internet public opinion risk management is proposed according to the results of the model simulation and relevant risk management guidelines.