Research of Public Opinion Spread Based on Non-rational Game

In recent years, social networks of various type emerge continuously, on which the public opinion spread attracted wider interest. For the public opinion spread, game theory is utilized to model it from the rational game and non-rational game aspects. Later the game analysis is integrated into the network state conversion (NSC) model to experiment on more real situation. Through large amount of simulation experiments, we conclude that, in contrast with rational game, non-rational game can control the spreading speed and the scope of public opinion dissemination and have lower computation complexity. The game analysis can successfully transplant into NSC model, which maintains its inherent nature unchanged.