Abstract :
Viewing the changes which have taken place within Rover over the past decade, external bodies would probably focus on the “Jobs for Life” aspect of the New Deal announced in 1992. This commitment together with the move to all associates including the chairman wearing the corporate uniform, received extensive media coverage, some having it as a major step forward, whilst others question its sincerity. However, focusing on these things above would only serve to mislead, as one would be ignoring all of the other practices which have changed to underpin these publicly perceived initiatives. However, in Rover the things which have underpinned these very public initiatives have been people centred, they have recognised that they may need to use many types of initiative but that they will only succeed in introducing these things if their associates have both knowledge and choice about how they can and are introduced combined with a commitment for them to be both successful and long lasting
