A comparative analysis of e-commerce patterns of agricultural products in China

Based on a virtual space, e-commerce can achieve the digital operation of economic activities, with the features of the automation of business, the infinite of business in time and area, the webified business and so on. Through the development of circulation of agri-products, it can cut down many unnecessary intermediate links and reduce the costs of circulation of agri-products as well as perfect the mechanism and function of the agri-products market in order to solve the problems like asymmetry information, high cost and low efficiency, area restriction and so on. This paper analyzed four typical patterns of agri-product e-commerce and defined the scope that it can maximize the performance according to the characteristics and the effects of the various kinds of patterns. At the same time, this paper has made a preliminary forecast about the all kinds of patterns of e-commerce according to the features of agri-product circulation.