Construction of the agricultural products e-commerce mode linked by rural economic cooperation organization — through two Japanese cases study

Informanization, which serves as an important part of the agricultural industry, plays a crucial role in electronic commerce. The agricultural products sales have attracted more and more attention in the research and application field. This paper analyzes the limited factors of developing agricultural products electronic commerce in China, from the perspective of two representative e-commerce cases in Japan, which are “Irodori” in Tokushima prefecture and “Tosasenri” in Kochi prefecture, and put forward a systematic e-commerce mode linked by cooperation organization which includes the government, agricultural economic cooperation organization (AECO), and the third party logistics.