Title :
Notice of Retraction
A study on the pattern of CRM emphasizing creating customer value
Author :
Huang Zhijun ; Wu HongXia
Author_Institution :
Sch. of Bus., JiuJiang Univ., Jiujiang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Product and service differentiation is one of the efficient approaches to maximize customer value according to the general customer relationship management theory, but the existing tendency of homogenization and the business division system make it difficult to achieve this objective. So it is necessary to establish an independent research center as the research department of bank products and services so as to develop differential product and to achieve maximum value for both customers and banks.
Keywords :
banking; customer services; value engineering; CRM; bank products; bank services; business the division system; customer relationship management theory; customer value creation; customer value maximization; product-service differentiation; Analytical models; Banking; Customer services; Data warehouses; Electronic mail; customer; customer value; product homogenization; relationship; research center;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5916935
