The effects of low-carbon consumption on consumer perceived value in green hotels

This paper attempts to answer the following research questions: (1) Does low-carbon consumption affect consumer perceived value in hotel context?; (2) Which aspects do consumer perceived value involve in hotel context? A total of 202 samples were analysed with exploratory factor analysis (EFA) and structural equation modeling (SEM). Findings indicate that consumer perceived value comprise of functional value (performance/quality), functional value (price/value for money), social value, emotional value, epistemic value dimensions, and low-carbon consumption has a significant and positive impact on these value dimensions. Implications and suggestions for future research are discussed.