Title :
Notice of Retraction
Research on the application of 4Ps marketing theory based on Chinese Consumer Psychology
Author :
Liangfang Huang ; Lingling Wang
Author_Institution :
Dept. of Bus. Adm., Guangxi Univ. of Technol., Liuzhou, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
4Ps marketing theory is the guidance in practice for most Chinese enterprises. Marketing activities are influenced by the consumer psychology. The paper discusses five types of Chinese Consumer Psychology and analyzes how the particular psychology impacts the application of 4Ps theory in the marketing practice.
Keywords :
consumer behaviour; psychology; 4Ps marketing theory; Chinese consumer psychology; Chinese enterprises; Companies; Face; Internet; Marketing and sales; Pricing; Psychology; 4Ps; Chinese consumer psychology; application; impacts; marketing actives;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5916956
