Place marketing from the government´s perspective A study on development strategy of Zhujiang New Town CBD of Guangzhou

This paper starts with an introduction to Zhujiang New Town CBD (central business district) of Guangzhou, its history and new mission as well as the challenges the government faces. A new perspective from the government is taken to deal with issues in city/place marketing and branding. Suggestions are offered to the municipal government to build a world class CBD in term of preparing human talents, adopting favorable policies to attract and retain foreign investment, formulating city marketing strategies, striving toward a e-government, and building trust and improve quality of public service.