Title :
Public Policy Ethical Evaluation of Technological Innovation Using Social Networks
Author :
Zhang Wei ; Wang Xiquan
Author_Institution :
Bus. Sch., Jinling Inst. of Technol., Nanjing, China
Abstract :
For technological innovation we point to the influence of the key stakeholders and the secondary stakeholders. The key stakeholders-based corporate technological innovation behavior with transaction characteristics is called the transaction behavior of technological innovation. Social network resource comes from the Government, the public and other public relations. This paper defines corporate technological innovation behavior where social networks are build as a major strategic intention which can be called: relational acts of technological innovation.
Keywords :
government policies; public relations; social networking (online); corporate technological innovation behavior; key stakeholders; public policy ethical evaluation; public relations; secondary stakeholders; social network resource; transaction characteristics; Companies; Educational institutions; Government; Public policy; Technological innovation; Ethical evaluation of public policy; Social Network; Technological Innovation;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2013 Fifth International Conference on
Conference_Location :
Shiyang
DOI :
10.1109/ICCIS.2013.129