Abstract :
As internet and technology emerges, virtual environments become widely used as mediums for conducting many applications such as entertainment, gaming, and training. However, the use of these environments as mediums for conducting virtual shopping is little and the relation of trust, an important factor to increase costumers’ purchases in the physical world, might be among the reasons for such little use. In the current study, we discuss the importance of the continuous presence of software agent in the absence of the underlying vendor to increase e-clients virtual transactions.
