Title :
An Empirical Study on Usage Intention of Mobile E-Commerce: Technology Acceptance Model Approach
Author :
Ming Lei ; Bingjie Hu ; Xingyan Zhou
Author_Institution :
South China Univ. of Technol., Guangzhou, China
Abstract :
This paper focuses on usage intention of the e-commerce based on ATM model. After empirical analysis, the following conclusions were made: Customer usage attitude has a significant positive impact on customer usage intension; customer perceived usefulness, perceived ease of use and perceived risk would significantly affect usage attitude. At the end, this paper proposes related suggestion about e-commerce.
Keywords :
consumer behaviour; human factors; mobile commerce; ATM model; customer perceived usefulness; customer usage attitude; customer usage intension; empirical analysis; mobile e-commerce usage intention; perceived ease of use; perceived risk; technology acceptance model approach; Analytical models; Business; Educational institutions; Mobile communication; Privacy; Psychology; Reliability; TAM; e-commerce; usage intention;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2013 Fifth International Conference on
Conference_Location :
Shiyang
DOI :
10.1109/ICCIS.2013.153
