The Review of Web Mining in E-Commerce

Web data mining is a key tool for e-commerce in such an age of Internet. Due to previous studies, there is no such a mining technology superior to others. Therefore, this paper can give a simplified comprehension of web data mining and indicate the improvement direction of each kind of mining algorithm based on their existing defects. This paper first introduces the main process of data mining, including collect data, preprocess data, store the data, apply data mining technologies and evaluate the result. Then this paper tries to analyze different kinds of data mining technologies and how they are used in e-commerce. Finally, we predict the development trend of web data mining in e-commerce domain.