Enhanced Gestalt Theory Guided Web Page Segmentation for Mobile Browsing

This paper proposes a novel Web page segmentation method for mobile browsing, aiming to break a Web page into visually and semantically coherent units fitted to the limited screen size of mobile devices. We intend to simulate human’s perceptive process guided by four general laws in Gestalt theory, namely: proximity, similarity, closure and simplicity. We also present an application of adapting Web pages to mobile terminals based on segmentation. Experimental results show that the proposed method is efficient and can greatly improve segmentation accuracy.