A Search Method for the Network of Interpersonal Trust

It is difficult to effectively search for online cooperation because of the complex structure and information asymmetry of the interpersonal trust network. A search method designed in this paper is aiming at finding appropriate persons and their trust related information through the trust ties. Considering the features of the interpersonal trust network, this method extended a search algorithm of the complex network. And the method designed the transition trust formulas to provide the values of trust and trust incidents of the results in order to establish the quick trust between the search sponsor and results. This method adopted a private data protection to ensure the privacy of the search information. The search method could find out credit people and relevant trust information through the trust ties in the network of interpersonal trust, to promote the trust ties growth and the online corporation.