Title :
Notice of Retraction
Perceived international risk and adaptive marketing tactics — On the contingent perspective of global marketing theory
Author :
Hui Xu ; Wei Li ; Yiqian Wan
Author_Institution :
Bus. Sch., Nankai Univ., Tianjin, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This research measures the perceived international risk and their inclination to corresponding marketing countermeasures, and summarizes ten kinds of international risks correlated with marketing tactics and then it utilizes cluster analysis to explore the inclination to different marketing tactics when administrative staff confront different perceived risks.
Keywords :
marketing; pattern clustering; risk management; adaptive marketing tactics; cluster analysis; contingent perspective; global marketing theory; perceived international risk; Economics; Educational institutions; Globalization; Psychology; Risk management; Uncertainty; adaptive; marketing tactics; perceived international risk;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5917848
