Title :
Notice of Retraction
Analysis of factors affecting the purchasing patterns, practices and concepts of diary product consumers in Ningxia Region and studies on the related marketing tactics
Author_Institution :
Sch. of Bus., Beifang Univ. of Nat., Yinchuan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The paper aims to provide Ningxia Region´s diary product producing enterprises with suggestions and proposals concerning diary product marketing on the basis of the analysis of the four major diary product purchase affecting factors obtained through the SPSS-based analysis of the firsthand data collected through the questionnaire-based surveys designed in line with the objectives of the study and conducted in Yinchuan, the capital city of China´s Ningxia Hui Autonomous Region.
Keywords :
dairy products; marketing; purchasing; Ningxia Region; dairy product consumers; marketing tactics; purchasing patterns; Dairy products; Loading; Marketing and sales; Promotion - marketing; Ningxia region; diary products; factor analysis; marketing tactics;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5917989
