Title :
Notice of Retraction
Recognition of the value of customer loyalty for Chinese brand M & A party
Author_Institution :
Shandong Jiaotong Univ., Jinan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Overseas M & A has been an important choice for Chinese companies to further develop in the world, and in brand M & A overseas the key is how to evaluate the brand value for the acquirer. To measure brand value in M & A, customer loyalty is an important consideration. Effectively distinguishing customer- enterprise loyalty and customer-brand loyalty is the important conditions to accurate assessment of the brand value for M & A.
Keywords :
corporate acquisitions; customer satisfaction; Chinese brand; acquisitions; brand value evaluation; customer loyalty; customer-brand loyalty; customer-enterprise loyalty; mergers; Companies; Corporate acquisitions; Electrical products; Face; Personnel; M & A; brand; customer loyalty;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5918015
