DocumentCode
1852302
Title
Electro International. Defining new products
Author
Graham, Alan ; Mello, Sheila
Author_Institution
Product Dev. Consulting Inc., Cambridge, MA, USA
fYear
1995
fDate
21-23 Jun 1995
Firstpage
239
Lastpage
287
Abstract
The article discusses the following issues regarding the definition of new products: strategic alignment; market-driven product definition; competitive analysis; product channel issues; total support; and multi-divisional development. The focus of the study concerned the best practice in product definition
Keywords
Best practices;
fLanguage
English
Publisher
ieee
Conference_Titel
Electro/95 International. Professional Program Proceedings.
Conference_Location
Boston, MA
Print_ISBN
0-7803-2633-4
Type
conf
DOI
10.1109/ELECTR.1995.471034
Filename
471034
Link To Document