Title :
Electro International. Defining new products
Author :
Graham, Alan ; Mello, Sheila
Author_Institution :
Product Dev. Consulting Inc., Cambridge, MA, USA
Abstract :
The article discusses the following issues regarding the definition of new products: strategic alignment; market-driven product definition; competitive analysis; product channel issues; total support; and multi-divisional development. The focus of the study concerned the best practice in product definition
Keywords :
Best practices;
Conference_Titel :
Electro/95 International. Professional Program Proceedings.
Conference_Location :
Boston, MA
Print_ISBN :
0-7803-2633-4
DOI :
10.1109/ELECTR.1995.471034
