The Theory and Empirical Research of Value-added Positioning Based on Relational Value

The mutual benefit position between business and its relation is to meet people´s needs in the industrial age, while the coming of the commercial era resulted in the value-added location based on relational value into the purpose of people´s pursuit. Value-added as a form of expression of investment in the relationship, based on the value-added, to the creation of added value while reducing the losses but also create a relational value, in order to provide some theoretical guidance to the investors for participating in the value investment. This paper listed companies of the Main Board as a research object, constructing structural equation model around the value-added positioning of the relational value to verify the degree of influence to enhance relational value of value-added location.