• DocumentCode
    1854590
  • Title

    Business Model Renewal: How SMS Modules Can Deliver and Capture Value in a Creative Enterprise Design -- An Embedded Case Study Approach

  • Author

    Roldsgaard, Kasper Vilstrup ; Bajrovic, Sead

  • Author_Institution
    Dept. of Oper. Manage., Copenhagen Bus. Sch., Copenhagen, Denmark
  • fYear
    2011
  • fDate
    20-21 June 2011
  • Firstpage
    93
  • Lastpage
    104
  • Abstract
    SMS modules have been under-appreciated in the research on mobile business. This paper accounts for this gap by providing an overview of how SMS modules can deliver and capture value in a creative enterprise design. Five meta-trends explain why SMS modules have become prevalent, while eight mini-cases enlighten how they contribute to value creation.
  • Keywords
    electronic commerce; electronic messaging; mobile computing; SMS modules; business model renewal; creative enterprise design; mobile business; Analytical models; Business; Data models; Industries; Libraries; Mobile communication; Mobile handsets; Business Model Renewal; Creative Enterprise Design; SMS Modules; Value Creation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Mobile Business (ICMB), 2011 Tenth International Conference on
  • Conference_Location
    Como
  • Print_ISBN
    978-1-4577-0497-0
  • Electronic_ISBN
    978-0-7695-4434-2
  • Type

    conf

  • DOI
    10.1109/ICMB.2011.40
  • Filename
    6047058
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1854590