Mobile Marketing for Mobile Business (mMK-4-mBIZ)

Our paper is an exemplification of the mobile marketing methods and techniques used by mobile users: marketers, consumers, clients and other mobile actors, as well the integration of the mobile collaborative systems for marketing, especially for the virtual market (v-market). It focuses on the mobile marketing activities and operations, software applications for mobile marketing management (mMK) such as planning, organizing, controlling, promoting and results analysis. A study case concerning the implementation of mobile marketing in the activities of Centrul de Afaceri Transilvania Business Center (CAT) Cluj and its associated companies and institutions was realized. The organization has realized research and innovations in transforming into an intelligent organization based on knowledge, early introducing and developing mobile marketing (mMK) and pioneering mobile Knowledge Management (mKM) towards the Total Mobility (TM) and mobile Life Style (mLS).