Exploring Culture Factors Affecting the Adoption of Mobile Payment

Author

Zhang, Aihua ; Yue, Xing ; Kong, Ying

Author_Institution

Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China

fYear

2011

fDate

20-21 June 2011

Firstpage

263

Lastpage

267

Abstract

The mobile payment represents an extremely interesting paradox in the world of mobile telecommunications, still not showing success in China. It is showed that there is a certain link between the national culture and the use of mobile payment. But mobile payment studies related to national culture are limited. Our research specifically focuses on the effects of the national cultural on the acceptance of mobile payment. The study employs the Technology Acceptance Model (TAM) to explore factors affecting consumers´ intentions. And for exploring the impact of culture on mobile payment acceptance, we adopt Hofstede´s cultural dimensions as moderators to extend the TAM model. The scale questionnaire is designed for the improved model.

Keywords

cultural aspects; financial management; mobile communication; mobile computing; China; TAM; culture factors; mobile payment; mobile telecommunications; technology acceptance model; Bismuth; Cultural differences; Electronic commerce; Information systems; Mobile communication; Tin; Uncertainty; Hofstede; Technology Acceptance Model (TAM); culture; mobile payment; moderator;

fLanguage

English

Publisher

ieee

Conference_Titel

Mobile Business (ICMB), 2011 Tenth International Conference on

Conference_Location

Como

Print_ISBN

978-1-4577-0497-0

Electronic_ISBN

978-0-7695-4434-2

Type

conf

DOI

10.1109/ICMB.2011.32

Filename

6047077