Title :
Technological upgrading path for latecomer firms in global value chain: The case of YOUNGOR from China
Author :
Peng, Xinmin ; Li, Na ; Zheng, Changjuan ; Wu, Lijuan ; Huang, Ruiqing
Author_Institution :
Dept. of Public Affairs Adm., Zhejiang Wanli Univ., Ningbo, China
Abstract :
The paper selected YOUNGOR Group as representation of latecomers in developing country to explore the technological upgrading path. By using case study methodology, the paper analyzed the relationships between technological innovation and enterprise upgrading among global apparel value chains which YOUNGOR embedded in,. The paper summed up YOUNGOR´s technological upgrading path which is from OEM to ODM to OBM. At the same time, fostering technological innovation capability and improving the lag link of the value chain, take vertical integration and brand marketing strategies simultaneously are the key elements to implement the upgrading path successfully.
Keywords :
clothing industry; marketing; supply chain management; China; OBM; ODM; OEM; YOUNGOR; brand marketing strategy; global apparel value chain; latecomer firm; technological innovation; technological upgrading path; vertical integration; Technological innovation; Tiles; Global Value Chain; Latecomer firms; OBM; ODM; OEM; Upgrading;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
Conference_Location :
Macao
Print_ISBN :
978-1-4244-8501-7
Electronic_ISBN :
2157-3611
DOI :
10.1109/IEEM.2010.5675618
