Title :
The role of outbound-revealing open innovation: Theoretical extension and case study
Author :
Wang Pengfei ; Zhou Yisha
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
Although open innovation has drawn more and more attention, the value of outbound-revealing is still mysterious and attractive, since firm could not see the direct benefits by revealing knowledge outside freely. By a mini case study of user innovation, we proposed that outbound-revealing would help firm achieve better inbound-sourcing, thereby to improve its innovation performance.
Keywords :
innovation management; case study; inbound-sourcing; outbound-revealing open innovation; user innovation; Commercialization; Industries; Manufacturing; Marketing and sales; Presses; Software; Technological innovation; Inbound-sourcing; Open innovation; Outbound-revealing; User innovation;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on
Conference_Location :
Macao
Print_ISBN :
978-1-4244-8501-7
Electronic_ISBN :
2157-3611
DOI :
10.1109/IEEM.2010.5675620
