Profiling the Mobile Phone Users and Their Relationship to the Internet Services and Portals

The purpose of this study is to identify the relationship between mobile consumers´ attitude and their demographic characteristics. New variables such as Personal Technological Innovativeness and Mobile Phone Design are constructed and their association with some demographic attributes is examined. Further, the research explores to what degree mobile Internet users have exploited the potential of mobile phones. A cluster analysis is made for profiling mobile Internet adopters in Greece. Finally, conclusions for grouping the users based on their characteristics are extracted.