Title :
Content Analysis of Mobile Applications from the Top 100 Global Brands
Author :
Kim, Chung K. ; Moo, YeonJoon ; Fife, Elizabeth ; Lee, Sunnyoun G.
Author_Institution :
Grad. Sch. of Bus., Sungkyunkwan Univ., Seoul, South Korea
Abstract :
Across multiple sectors firms are developing a variety of mobile applications for smart phones. Well-developed mobile applications have the potential to help companies build and maintain deeper relationships with consumers. We conducted content analysis of the mobile applications provided by some of the top 100 global brands to examine the overall current trend of mobile applications in terms of content and presentation.
Keywords :
mobile computing; mobile handsets; Top 100 global brands; content analysis; mobile applications; smart phones; Companies; Educational institutions; Industries; Mobile communication; Mobile computing; Psychology; application contents analysis; mobile; mobile marketing;
Conference_Titel :
Mobile Business (ICMB), 2011 Tenth International Conference on
Conference_Location :
Como
Print_ISBN :
978-1-4577-0497-0
Electronic_ISBN :
978-0-7695-4434-2
DOI :
10.1109/ICMB.2011.55
