DocumentCode
1855846
Title
Data mining application in designing popular and optimal travel packages
Author
Al-Salim, Bashar
Author_Institution
Dept. of Ind. & Manage. Syst. Eng., Nebraska-Lincoln Univ., Lincoln, NE
fYear
2005
fDate
22-25 May 2005
Lastpage
6
Abstract
We developed a strategy to design a travel package with the most popular and appropriate elements for the traveler; at the same time, this strategy minimizes the operation and processing costs of the travel agency. Association rules as a data mining technique is implemented to develop this model. We rely on the available massive travel agency database to make essential decisions related to the optimality of designing the travel package. A heuristic algorithm is an approach used to solve the final model. An illustrative numerical example based on a made-up data set is also provided
Keywords
data mining; travel industry; association rule; data mining application; heuristic algorithm; travel agency database; travel packages; Association rules; Cost function; Data engineering; Data mining; Databases; Design engineering; Engineering management; Mining industry; Packaging; Pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
Electro Information Technology, 2005 IEEE International Conference on
Conference_Location
Lincoln, NE
Print_ISBN
0-7803-9232-9
Type
conf
DOI
10.1109/EIT.2005.1627017
Filename
1627017
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