Title :
Notice of Retraction
Analysis of the academic research on green marketing in China
Author :
Guo Fen ; Chen Kai ; Wang Xiaofan
Author_Institution :
Sch. of Econ. & Manage., Beijing Forestry Univ., Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This study presents a review of research on green marketing in China during 2000-2010. It covers articles about green marketing which were published in Chinese leading journals of management. The study analyses 5 aspects, including topics, categories, analytical techniques, research regions and samples, so as to reflect the degree of Chinese green marketing research. And based on it, we give some suggestions for the future research direction of green marketing in China.
Keywords :
environmental factors; marketing; China; academic research; green marketing; Analytical models; Consumer behavior; Equations; Green products; Industries; Mathematical model; Statistical analysis; green marketing; marketing papers; marketing research;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5920374
