Making connections through publications [engineering college marketing]

This is the third in a series of six companion papers that address the marketing of the College of Engineering at the University of Arkansas, Fayetteville, USA. While valuable as an independent resource, the content of this document should be considered within the context of all six papers. Traditional publications have long been the way colleges of engineering have maintained contact with their audiences. But just as the times have changed, so have methods of communicating. No longer can the only thrust be the traditional ink and paper. Engineers must be able to get their message out through the different formats with which the audience is most comfortable. But regardless of the method, the most important element of connecting with audiences is maintaining a consistent voice