Connections: the marketing plan for the University of Arkansas College of Engineering

This is the second in a series of six companion papers that address the marketing of the College of Engineering at the University of Arkansas, Fayetteville, USA. While valuable as an independent resource, the content of this document should be considered within the context of all six papers. The creation of a permanent Marketing Team was the first step in the development of a marketing plan for the College of Engineering. The membership selection for this committee was critical in establishing the direction the college should take in positioning it as a "top 25" public institution in engineering. The Marketing Team established vision and mission statements, and began to develop a strategic plan that would connect the college outreach programs both internally and externally. This paper outlines the steps taken to pull together the programs the college currently had and develop new programs under a uniform direction