Title :
Research on index system of hotel services quality based on GIOWA
Author_Institution :
Guangzhou City Polytech., Guangzhou, China
Abstract :
Modern hotel now faces increasing international competition and the requirement of service quality in hotel of guests becomes increasingly. How to effectively provide quality services to improve the market competitiveness of the hotel industry is a problem. Scientific and rational hotel service quality evaluation system and evaluation methods can improve the level of the hotel management. Therefore, the paper establishes a service quality system of hotel, by using qualitative and quantitative approach. Then we calculate service quality class of hotel by using AHP and GIOWA. Thus, the evaluation indicators and methods become more scientific and more practical.
Keywords :
competitive intelligence; decision making; hotel industry; international trade; AHP; GIOWA; hotel management; hotel service quality evaluation system; hotel service quality index system; international competition; Cities and towns; Customer satisfaction; Economics; Indexes; Industries; Matrix decomposition; Rivers; AHP; GIOWA; hotel service;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5920386
