Implementation of E-commerce in Market-Oriented Cluster Based on Online Agent: A Case Study of Yiwu

Author

Zhang, Xiaodi ; Zhang, Chi ; Jia, Yuzhe

Author_Institution

Centre for Res. of Regional Economic Opening & Dev., Zhejiang Univ., Hangzhou, China

fYear

2010

fDate

22-24 Jan. 2010

Firstpage

188

Lastpage

192

Abstract

E-commerce based on the online agent helps the market-oriented cluster overcome growth constraints caused by information overloading. Taking Yiwu as an example, this paper introduces the preconditions for implementing e-commerce in the market-oriented cluster and the operation of the virtual market based on the online agent Sunbu. A three-dimensional TCE framework (technology, cost and efficiency) is proposed to analyze the benefits brought about by the online agent. Finally, this paper comes to the conclusion that a step-by-step trajectory is the realistic choice for developing countries like China to fully exploit the advantages of the online agent.

Keywords

electronic commerce; marketing data processing; pattern clustering; virtual enterprises; China; TCE framework; e-commerce; market-oriented cluster; online agent Sunbu; virtual market; Business; Cost benefit analysis; Couplings; Electronic commerce; Electronic learning; Internet; Joining processes; Logistics; Marketing and sales; Procurement; e-commerce; market-oriented cluster; online agent;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Education, e-Business, e-Management, and e-Learning, 2010. IC4E '10. International Conference on

Conference_Location

Sanya

Print_ISBN

978-1-4244-5680-2

Electronic_ISBN

978-1-4244-5681-9

Type

conf

DOI

10.1109/IC4E.2010.29

Filename

5432359