Title :
Notice of Retraction
A contrastive study of donation behavior between domestic and foreign enterprises
Author :
Du Lanying ; Zhu Rui ; Zhao Fenfen
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In the modern enterprises´ economic activities, charitable donation has increasingly become an important way to optimize intangible assets, fulfill social responsibilities for the vast majority of enterprises. By using the method of case study, this paper make a comparison between domestic and foreign dominant enterprises based on donation motivation, donation form, and donation correlation to find their donation behaviors´ similarities and differences. Furthermore, cause related marketing which achieve mutual benefits between enterprises, customers and charities will be also studied.
Keywords :
corporate social responsibility; industrial economics; organisational aspects; charitable donation; domestic dominant enterprises; donation behavior; donation correlation; donation motivation; foreign dominant enterprises; intangible assets optimization; modern enterprises economic activities; social responsibilities; Correlation; Economics; Educational institutions; Government; Springs; cause related marketing; charitable donation; dominant enterprise; donation correlation;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5920528
