DocumentCode
1859939
Title
Notice of Retraction
A contrastive study of donation behavior between domestic and foreign enterprises
Author
Du Lanying ; Zhu Rui ; Zhao Fenfen
Author_Institution
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Volume
3
fYear
2011
fDate
13-15 May 2011
Firstpage
615
Lastpage
617
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In the modern enterprises´ economic activities, charitable donation has increasingly become an important way to optimize intangible assets, fulfill social responsibilities for the vast majority of enterprises. By using the method of case study, this paper make a comparison between domestic and foreign dominant enterprises based on donation motivation, donation form, and donation correlation to find their donation behaviors´ similarities and differences. Furthermore, cause related marketing which achieve mutual benefits between enterprises, customers and charities will be also studied.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In the modern enterprises´ economic activities, charitable donation has increasingly become an important way to optimize intangible assets, fulfill social responsibilities for the vast majority of enterprises. By using the method of case study, this paper make a comparison between domestic and foreign dominant enterprises based on donation motivation, donation form, and donation correlation to find their donation behaviors´ similarities and differences. Furthermore, cause related marketing which achieve mutual benefits between enterprises, customers and charities will be also studied.
Keywords
corporate social responsibility; industrial economics; organisational aspects; charitable donation; domestic dominant enterprises; donation behavior; donation correlation; donation motivation; foreign dominant enterprises; intangible assets optimization; modern enterprises economic activities; social responsibilities; Correlation; Economics; Educational institutions; Government; Springs; cause related marketing; charitable donation; dominant enterprise; donation correlation;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5920528
Filename
5920528
Link To Document