DocumentCode
1860623
Title
Re-engineering the Iranian Airlines Fleet Planning Process to Enhance Revenue and Market Share
Author
Rezaee, Arman ; Noshiravani, Parisa ; Jalali, Yasser
Author_Institution
MCC Dept, IranAir, Tehran, Iran
fYear
2010
fDate
22-24 Jan. 2010
Firstpage
425
Lastpage
427
Abstract
Like any other international industry, airlines have undergone the economics recession which endangers their very own existence. In this paper, we studied an innovative method to boost up the market share and revenue generation in airline industry. A method in which reverses the fleet planning process in Iran´s Airlines, and improves the customer´s purchase behavior.
Keywords
business process re-engineering; consumer behaviour; industrial economics; planning; travel industry; Iranian Airlines fleet planning process reengineering; airline industry; customer purchase behavior; economic recession; international industry; market share; revenue enhancement; revenue generation; Electronic learning; Electronic mail; Humans; Industrial economics; Manufacturing; Marketing and sales; Performance analysis; Process planning; Video sharing; Videoconference; Airline Industry; Fleet Planning; Iran; Market Share; Revenue Generation;
fLanguage
English
Publisher
ieee
Conference_Titel
e-Education, e-Business, e-Management, and e-Learning, 2010. IC4E '10. International Conference on
Conference_Location
Sanya
Print_ISBN
978-1-4244-5680-2
Electronic_ISBN
978-1-4244-5681-9
Type
conf
DOI
10.1109/IC4E.2010.127
Filename
5432498
Link To Document