Title :
Study on influential factors of customer loyalty under the C2C online shopping mode
Author :
Li, Bin ; Lu, Shichang
Author_Institution :
Postgrad. Inst., Liao Ning Tech. Univ., Liao Ning, China
Abstract :
The article takes C2C online shopping pattern as the background of customer loyalty research, drawing on relevant theoretical research results and combines with the characteristics of C2C online shopping mode, and then comes up with three factors that affect customer loyalty and the theoretical model, bringing forward relevant assumptions. Through questionnaire design, questionnaire survey and sample data collection, using correlation analysis and multiple regression analysis to process and analyze data. Finally, hypotheses are verified, drawing relevant conclusions.
Keywords :
Internet; correlation methods; regression analysis; retail data processing; C2C online shopping mode; correlation analysis; customer loyalty research; influential factors; multiple regression analysis; questionnaire design; questionnaire survey; sample data collection; Correlation; Customer satisfaction; Mathematical model; Quality assurance; Regression analysis; Reliability; C2C; analysis; customer loyalty; factors;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5920955
