DocumentCode
1862626
Title
Notice of Retraction
The strategy of marketing capability elevation: Based on the perspective of knowledge management
Author
Guijin Zhou
Author_Institution
Dept. of Quality Supervision & Control, Wuxi Inst. of Technol., Wuxi, China
Volume
4
fYear
2011
fDate
13-15 May 2011
Firstpage
241
Lastpage
244
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Through the integration of the existing theories of marketing capability, this paper discusses the elevating strategy of marketing capability based on the perspective of knowledge management. This paper argues that a company should establish its effective mechanism to gain and create knowledge, build its well platform which is beneficial to knowledge dissemination, promote the knowledge share within itself and increase its responding capability to knowledge.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Through the integration of the existing theories of marketing capability, this paper discusses the elevating strategy of marketing capability based on the perspective of knowledge management. This paper argues that a company should establish its effective mechanism to gain and create knowledge, build its well platform which is beneficial to knowledge dissemination, promote the knowledge share within itself and increase its responding capability to knowledge.
Keywords
knowledge management; marketing; knowledge dissemination; knowledge management perspective; marketing capability elevation; Companies; Dynamic scheduling; Knowledge based systems; Knowledge management; Training; competitive advantage; knowledge management; marketing capability;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5920960
Filename
5920960
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