Title :
The customer relationship management of China Mobile in Luoyang
Author_Institution :
Manage. Sch., Henan Univ. of Sci. & Technol., Luoyang, China
Abstract :
Aimed at the problems existed in the process of applying CRM, this paper analyzes the competitive environment of China Mobile (Luoyang) with partial service introductions, explains the content of CRM, puts forward to the strategies for CRMS of China Mobile (Luoyang), and gives the build-up of CRMS and it´s principles. In the end, this paper offers some advices on how to develop the CRM of China mobile (Luoyang) in the “customer-contre” period. It can help to improve its management system and the operating level which can offer better solutions for large mobile users.
Keywords :
customer relationship management; mobile communication; telecommunication industry; China Mobile; Luoyang; customer relationship management; management system; partial service introduction; Companies; Convergence; Customer relationship management; Mobile communication; Mobile computing; China Mobile; Customer Relationship Management; Luoyang;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5921036
