DocumentCode
186879
Title
The business model and platform strategy of social TV: A case study
Author
Young Seog Yoon ; Hangjung Zo
Author_Institution
Dept. of Bus. & Technol. Manage., Korean Adv. Inst. of Sci. & Technol., Daejeon, South Korea
fYear
2014
fDate
22-24 Oct. 2014
Firstpage
839
Lastpage
840
Abstract
Social TV has been rapidly developing in recent years. However, it has not been discussed how to connect social interactions among users to business models. This study conducts a single case study of social TV, namely Afreeca TV. Not only watching but operating broadcasting channels are allowed in Afreeca TV. It differs in terms of providing strong monetary incentives for users to operate personal channels. It generates revenue from selling gift items, which are used for viewers to give presents to broadcasting jockeys. Based on this case, the current study suggests insightful propositions for the Internet media enterprises.
Keywords
IPTV; Internet; broadcast channels; social networking (online); Afreeca TV; Internet media enterprises; broadcasting channels; business model; platform strategy; social TV; Broadcasting; Business; Internet; Media; Real-time systems; TV; Technology management; Social TV; business model; case study; motivation;
fLanguage
English
Publisher
ieee
Conference_Titel
Information and Communication Technology Convergence (ICTC), 2014 International Conference on
Conference_Location
Busan
Type
conf
DOI
10.1109/ICTC.2014.6983307
Filename
6983307
Link To Document