Formal Models of Appeal and Its Evaluation in Argumentation-based Negotiation of Agent

Argumentation-based negotiation of agent has been well known and widely studied for it can make agent who received the argumentation change its preferences or goals and make the negotiators find a well compromise quickly in the end. But few can effectively and formally model and evaluate with appeal, which is the most important kind of argumentation. The goals of this paper are to formally model with appeal and its evaluation, and then analyze its strength through the simulated calculation of it, which can make the negotiator appealed make a right choice and accomplish the cooperation with its opponent